The Startup Creator's Overview to Strategic Advertising That Drives DevelopmentAre you a startup creator struggling to get grip for your brand-new product or business? Do you have an outstanding technology yet are puzzled why people aren't oppressing your door to buy it? If this appears acquainted, you need to focus on strategic advertising, not si
Understanding today’s Buyer’s Journey is Crucial to Winning in B2B Marketing - Mark Donnigan Interview Virtual CMO
The B2B purchasing process can be lengthy and complex, with numerous decision-makers and stakeholder groups included. This can cause long sales cycles and a lower win percentage for businesses. Nevertheless, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the op
Marketing for the Buyer’s Journey - Mark Donnigan Virtual CMO
By understanding and catering to the requirements of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the possibilities of winning a sale. In today's fast-paced organization world, B2B business are under increasing pressure to reduce their sales cycles and increase their win portions. B2B marketing has the
Startup Marketing Interview with Mark Donnigan
In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, as well as other facts concerning contemporary B2B marketing. We discuss just how the purchasing journey is currently totally fragmented and the manner in which community structure can aid marketers retake control of the discov