Understanding today’s Buyer’s Journey is Crucial to Winning in B2B Marketing - Mark Donnigan Interview Virtual CMO

The B2B purchasing process can be lengthy and complex, with numerous decision-makers and stakeholder groups included. This can cause long sales cycles and a lower win percentage for businesses. Nevertheless, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the op

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Startup Marketing Interview with Mark Donnigan

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, as well as other facts concerning contemporary B2B marketing. We discuss just how the purchasing journey is currently totally fragmented and the manner in which community structure can aid marketers retake control of the discov

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